The Sankofa Business of Wellness Immersion is an interactive two-part course designed for aspiring and established entrepreneurs, nonprofit leaders, and anyone looking to strengthen their business knowledge. Through practical instruction, real-world examples, and group discussion, participants will gain the tools and confidence to launch, grow, or better manage their business.

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The training covers core areas of entrepreneurship, including business planning, financial management, pricing, marketing, operations, organizational structure, and strategic decision-making. Whether you're starting your first business or looking to take an existing organization to the next level, you'll leave with practical strategies that can be applied immediately.

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BY INVESTING IN THE COURSE, PARTICIPANTS WILL LEARN:

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• The core principles of entrepreneurship

• Business planning and identifying market opportunities

• Business management and legal structure

• Turning ideas into viable business opportunities

• The power of You; aligning personal strengths with business ideas

• Product development and pricing strategies

• Financial planning and understanding your numbers

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... and as a special bonus, participants of the BWI course will receive a discounted rate on one-on-one business coaching with Marcus!

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PRE-REQUISITES

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Q: Who is this training course for?

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During the course, you will learn the true meaning of entrepreneurship and discover how to plan and develop a business successfully. Instructors provide real-world examples throughout the course providing students with relevant and practical tools that can be applied to any business. 

 

This training is ideal for aspiring entrepreneurs, existing business owners, nonprofit leaders, and anyone looking to strengthen their business knowledge. Most importantly, it is designed for individuals who are passionate about entrepreneurship and committed to creating a meaningful impact in their communities.

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Q: Is this training course also for non-profits?

 

Yes! The principles taught throughout this training apply to both for-profit and nonprofit organizations. Whether your goal is generating revenue, expanding your impact, or strengthening your organization's foundation, you'll gain practical tools that can be applied immediately.

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COURSE DATES

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This fall, we’re offering two opportunities to complete the training.

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1 | SEPTEMBER–OCTOBER COHORT*

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• Monday, September 21, 2026 | 6:00–9:00 PM (Virtual)

• Monday, September 28, 2026 | 6:00–7:00 PM (Virtual + Optional)

• Monday, October 5, 2026 | 6:00–9:00 PM (Virtual)​​

 

*REGISTRATION CLOSES TUESDAY, SEPTEMBER 8TH*

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2 | NOVEMBER–DECEMBER COHORT**

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• Monday, November 30, 2026 | 6:00–9:00 PM (Virtual)

• Monday, December 7, 2026 | 6:00–7:00 PM (Virtual + Optional)

• Monday, December 14, 2026 | 6:00–9:00 PM (Virtual)​

 

**Registration has not yet opened for this cohort**

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COURSE STRUCTURE

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The Sankofa Business of Wellness Immersion is delivered over three weeks, giving participants time to apply what they learn between sessions and receive personalized support throughout the program. 

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• Week 1 – Business Foundations (3 Hours | Virtual)
  Learn the fundamentals of entrepreneurship, including business planning, financial management, pricing, marketing, operations, and organizational structure. 

 

• Week 2 – Office Hours (1 Hour | Virtual)
  Join a live virtual office hours session to ask questions, receive feedback, and get guidance as you work through your business ideas.

 

• Week 3 – Business Strategy & Coaching (3 Hours | Virtual)
  Build on the concepts from Week 1 through advanced discussion, business coaching and an extended Q&A designed to help move your business forward.​

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INVESTMENT​

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The cost of the Sankofa Business of Wellness Course is $500. You may choose from two payment options:

 

• Payment Plan: Submit a non-refundable $250 deposit to reserve your space in the cohort, with the remaining $250 balance due by the final payment date listed for your cohort.

• Pay in Full & Save: Pay your tuition in full at registration and receive a $100 savings, bringing your total investment to $400.​

 

NEXT STEPS/REGISTRATION:

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If you are interested in joining our Business of Wellness Immersion Course, please complete the following steps:

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1. Download and review the Course Guide

2. Submit your application

3. Select your payment option. Reserve your space by submitting the non-refundable and non-transferable $250 enrollment deposit or pay in full and save $100!